Concept

Inspired by the most valuable thing nowadays, our free time, the strategy proposal of the brand run by Fernanda Niemeyer and Renata Alhadeff is to bring sophistication to life’s most relaxed moments, whether during vacations, at the weekend or when having friends over.

 

The idea is wearing the totally relaxed atmosphere with the maximum quality, comfort and style.

 

Always privileging quality and natural and different raw materials, the clothes bring full freedom, comfort and lightness, never abandoning style and originality.